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February 2009

OK. Brakes on while we all try and figure out what just happened in 2008. Big business pulled the old smoke and mirrors trick and made a room full of elephants look like a cage full of hamsters. And as the smoke finally cleared, we all took notice—"those are some big-ass hamsters!"

So where is this going? Basically, this shocking difference between perception and reality has thrown us the the biggest economic curve ball in recent memory. The combination of shock and disbelief has left most of us with an overwhelming sense of uncertainty and stopped many businesses right in their tracks, not knowing what to do next. You may be standing ready, but you feel uneasy. You're starting to ponder new ideas and directions. You're trying to visualize the future of your organization. You my friend are ready to rethink everything. So congratulations—we couldn't he happier for you!

We are going to work with you to take it all apart and put it back together again, to stop the bleeding and create opportunity. We will work with you to lay smart and innovative plans to come out thriving on the other side. Now is not the time to sit back, ride it out and prepare to do what you've been doing. The marketplace is evolving too quickly to rely on what worked yesterday let alone what worked a year ago. This is the age of brand community, an age where consumers are not waiting around to simply discover your products and services, they are waiting for you to be their best friend, show them you love them and show them why they should love you, in every aspect of their life, wherever they go.

When it is all said and done, 2009 could be the year that takes your business even further as we create new ways for your brand to show "the love" it has for your current and potential customers. So to you, Mr. Economic Curve Ball, we say thank you for this opportunity and—bring it on! We are ready.

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