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August 2007
Good Things Happen in Threes
When three of the largest counties in southern New
Jersey decided to collaborate and drive business to the region, they turned
to Spark Creative Group. Their objective was to create a cohesive brand
design for the newly formed Tri-county Economic Summit and encourage attendance
by some of the most prestigious business leaders in the region. SCG created
a logo identity, campaign concept and a direct mail and invitation package
for the event. This collaboration is in its second year in 2007.
June 2007
Breakout Green-salon Enlists SCG to Create a Full Brand Experience
Stylist and hair-guru, Kevin Gatto had a vision
of creating an environmentally friendly salon as the next home for his
signature approach to high-end styling. Spark Creative Group was retained
to create a full brand experience from the salon's architecture and interiors
through its print identity and brand image. The grand result will be unveiled
when the salon opens in Fall 2007.
November 2006
Bellus Kitchen Design Studio Selects Spark Creative Group for Logo and
ID System
Bellus KDS, the west coast distributor of Culinablu
Kitchens, has enlisted SCG to develop a full brand identity system. The
principals at Bellus serve as the lead design team for this renowned European
manufacturer and work directly with discriminating homebuyers and remodelers
as well as high-end architectural design-build firms. SCG will work as
their strategic design group in launching their company in California
and Nevada in 2007.
October 2006
Collingswood Premiers CBS-TV3 Commercial
A commericial in a day? SCG made
it possible in this 30 second "tour of every Collingswood."
Thanks to the production team at CBS Philadelphia for their turn-a-around
and editing magic.
[view
here]
September 2006
Collingswood Music Festival Goes Viral for Results
Hear that? It is the sound of design
making some noise as Collingswood launches CMF 2006. This three day event
showcased more than 20 emerging artists from the Tri-state area and was
left in the creative hands of SCG to put people in the streets. A print
and web campaign was developed to connecting e-mail lists, fan mail lists,
blogs and peer sites resulting in more than 35,000 hits to collingswood.com.
May 2006
Spark
Awarded Two Gold's ADCP Philadelphia 2006 Awards
2006
Annnual Cover
Gold: Logo Design
Client: The Pop Shop Cafe & Creamery
Creative Director: Chris Rocco
Designer: Kim Brooks
Gold:
Outdoor Advertising
Client: Collingswood, NJ
Creative Director: Chris Rocco
Designer: Kim Brooks
August 2005
Genesis Centers, Inc. Selects Spark for Branding Transition
Genesis Counseling Centers has been providing counseling and treatment
in the Camden County area for more than 20 years. As they expand their
treatment and counseling offerings they are also grounding their capabilities
as a service provider for healthcare networks, schools and other organizations.
With this growth came the need to re-brand for the future and capitalize
on their years of successes and strong reputation in the communities they
serve. Spark will be involved in all aspects of the marketing process
including logo design, program collateral, internet presence and patient
and business to business advertising.
July 2005
Spark Awarded Design Contract for The Pop Shop, Café and Creamery
The Pop Shop Cafe and Creamery will open with "one of the most unique
interpretations of fountain shop nostalgia and futuristic blue plate sophistication,"
says Kim Brooks, the project's Senior Designer. "From the logotype
to the interior photographs, the idea has been to not re-do or recreate
the typical throwback feels, but to imply nostalgia and predict its future."
The crown of the project is a custom metalwork exterior sign which will
actually be a 3-D rendering of the logo itself. With its sleek aluminum
frame and glossy candy-like spheres "it will look like a cafe and
creamery 2020 but make you feel like you're going back to 1960 at the
same time."
May
2005
Camden County and South Jersey Tourism Corporation
Charge SCG with Designing Regatta Campaign
Cooper River Park in Camden County, NJ hosts some of the nation's finest
regattas. Its proximity to Philadelphia and New Jersey suburbs make the
regattas an excellent opportunity to drive tourism dollars to the areas
in and around the activities.
This year, spearheaded by the Camden County Freeholders and South Jersey
Tourism Corporation, the Spring and Summer regattas would take on a whole
new shape as Spark Creative packaged and promoted the activities, making
them a highly visible and meaningful reason to visit South Jersey.
"The idea was to create a nautical look that would feel like you
were going to spend a day at the races, shop, wine and dine - like you
were in a nautical or shore area. The quaint towns near the park very
much add to that experience," says Chris Rocco, Creative Director.
"We wanted to drive the Ivy League traffic to our Ivy League towns
ensuring that visitors could build a day that suited them and would encourage
them to return."
April
2005
Spark Awarded Gold and Bronze Honors at Art Director's Club of
Philadelphia 2005 Awards
2005
Annnual Cover
Gold: Consumer Print Advertising
Client: Bistro di Marino
Creative Director: Chris Rocco
Designer: Kim Brooks
Bronze: Publication Design
Client: South Jersey Magazine
Creative Director: Chris Rocco
Project Manager: Mike Snyder
Designers: Joan Massaro, Matt Green
March
2005
Spark Unveils New Website for Collingswood, NJ
WIth their new branding campaign based chiefly around
photography of the historic theater and an intriguing "who knew"
message, the next obvious evolution was the website. Following a year
of restructuring back end files and cleaning-house, the new collingswood.com
was released. Though it has its share of "under construction"
sections, the borough plans to have the site fully populated by the holiday
season for 2005.
Unique to the site is its format of center banners touting Collingswood's
many events by public and private groups that run continuously throughout
the year.
Spring Fashion Issue of South Jersey Magazine Hits Newsstands
South Jersey Magazine Editor Laura Webb-Barrett
had an idea to ask media celebrities to model fashions for Spring 2005.
The end result took form when blue screens, green screens and city backdrops
became pop art canvasses for station personalities from Fox 29, NBC 10,
Comcast, KYW 3 and others. Working with renowned fashion photographer
Gary Mattie, the shoot produced color conscious and saturated images of
our models completely out of their element in ways that rang true with
readership and advertisers alike.
November
2004
Bistro di Marino Opens: Spark Serves Up Design
When a renowned area chef wants to open up a contemporary,
modern and understated restaurant, he pulls out all the stops. One that
included a visit to our studio to discuss his "gallery / loft space
/ Milan feel." After many meetings, sketches and espressos, the result
is an interior, logo design and integrated marketing campaign that hit
his customers head-on and laid the groundwork for the continuing accolades
from both reviewers and guests.