Background

When Grooveground was just a sketch on a napkin, it partnered with SCG to create a full brand experience for their customer. The retail venture was a new concept and needed a visual identity system and retail environment that communicated effortlessly. The image needed to influence media savvy consumers and sell product while maintaining a comfortable lounge atmosphere. Since opening, Grooveground has experienced a 600% increase in sales and continues to receive numerous "best of" awards and media coverage.

SCG continues its relationship managing advertising, promotions and new product development.

                 647 Haddon Avenue Collingswood, New Jersey 08108     (856) 854-2647     Fax (856) 854-2648

                 © SPARK CREATIVE GROUP, LLC